Key Achievements:

  • Campaign Management & Social Media Strategy

    • Managed 60+ digital marketing campaigns at Cadence Travel, leading 100+ social media campaigns and driving engagement and client acquisition. Increased Instagram followers by 160% and LinkedIn followers by 98% through targeted content strategies and audience engagement tactics.

  • Luxury Client & Partner Engagement

    • Built and nurtured relationships with 300+ luxury travel agents, hotel, cruise, and tour partners, driving sales growth and increasing brand visibility through strategic partnerships and co-marketing initiatives.

  • Training & Presentation Delivery

    • Delivered social media training sessions and 1:1 coaching to 180+ Independent Travel Advisors, equipping them with strategies to boost client acquisition and engagement.

  • Event Strategy & Execution

    • Represent Cadence Travel at the company’s flagship event, Cadence Connects, fostering relationships with luxury travel partners. Spearhead the social media strategy for the event, and coordinate content in collaboration with the onsite photographer and videographer.

  • Customer Acquisition & Retention

    • Launched and grew Cava's customer base, implementing CRM strategies, personalized outreach, and targeted campaigns that drove a 20% increase in customer retention. Ranked in the top 14% of new Shopify stores, and fostered long-term loyalty and repeat business.

  • Fundraising & Strategic Communications (The Carter Center)

    • Crafted persuasive grant proposals securing multi-million dollar funding for peace and health program initiatives.

  • Sales & Occupancy Achievement (Core Spaces)

    • Led a team to secure 100% occupancy for a new luxury property, utilizing strategic sales efforts and team collaboration to exceed leasing targets and strengthen the property's market position.

Work Experience:

Cadence Travel

Digital Marketing Manager | March 2023-Present

  • Develop and execute collaborative marketing campaigns across a network of 300+ hotel, cruise, and tour partners, driving a 26% year-over-year increase in lead conversions.

  • Manage and optimize the Cadence website on Squarespace, customizing HTML/CSS, improving user experience, selecting internal/partner assets, and implementing SEO strategies to boost organic traffic by 50% YOY. 

  • Oversee social media management across Instagram, LinkedIn, Pinterest, and TikTok. Driving a 164% increase in Instagram followers and a 99% increase in LinkedIn followers through data-driven strategy development, content creation, and community engagement.

  • Build and maintain relationships with 300+ hotel, cruise, and tour partners. Develop collaborative marketing campaigns, driving a 26% year-over-year increase in lead conversions.

  • Manage 60+ annual digital marketing campaigns.

  • Utilize Meta Business Suite to lead 100+ annual organic and paid social media campaigns, optimizing budgets for maximum ROI.

  • Strengthen relationships with 180+ luxury travel advisors, providing marketing support, personalized coaching, and presentations to drive new client acquisition and increase sales.

  • Analyze marketing performance across channels using Google Analytics, SEMRush, and Google Console to enhance campaign effectiveness and optimize KPIs. 

  • Represent Cadence at flagship event, building key partnerships and leading social media strategy to boost visibility.

  • Generate new leads to sell marketing packages and collaborate with luxury partners to upsell additional services, driving high-value deals. Exceeded 2024 sales targets and nearly sold out for 2025, surpassing projections.

  • Represent Cadence Travel at the company’s flagship event, Cadence Connects, fostering relationships with luxury travel partners. Spearhead the social media strategy for the event, and coordinate content in collaboration with the onsite photographer and videographer.

Marketing Manager | August 2022-March 2023

  • Executed social media management, copywriting, content creation, email marketing, and designed digital materials to amplify brand visibility, align with objectives, and increase conversions.

Cava

Founder | January 2021-April 2023

  • Launched an e-commerce business, built the website on Shopify, and implemented lead generation strategies, ranking in the top 14% of new stores and boosting customer acquisition and loyalty by 20%.

  • Curated online collections with 50+ global vendors, expanding product variety and driving online sales.

  • Managed digital marketing campaigns, driving brand visibility and customer engagement (44.8% Instagram engagement rate).

Life Insight Therapy Collective

Marketing Coordinator | July 2022-August 2022

  • Organized events and campaigns to attract prospective clients and establish partnerships that drove business growth.

  • Coordinated with businesses to establish strategic partnerships and created content to increase brand visibility.

Marketing Consultant | May 2022 - July 2022

  • Crafted web, print, and social media content to strengthen brand engagement and increase awareness of services.

Core Spaces

Senior Marketing and Leasing Specialist | August 2019 - November 2019

  • Led client acquisition for a new luxury property, securing 100% occupancy for the second consecutive year, and managed a team of leasing specialists to consistently exceed occupancy targets.

  • Analyzed leasing performance, competitor trends, and strategic insights to forecast market opportunities.

  • Established partnerships with local businesses, organized events and sponsorships to attract prospective residents.

Marketing and Leasing Specialist | November 2018 - July 2019

  • Generated new leasing prospects, conducted property tours, secured leases that exceeded target goals and strengthened the property's market position.

  • Planned and executed on-site and off-site events to boost local presence, brand exposure, and customer loyalty.

  • Refined marketing workflows, increasing lead conversion rates and improving KPIs.

The Carter Center

Programs Development Intern | May 2019 - July 2019

  • Ghostwrote for President Jimmy Carter, First Lady Rosalynn Carter, and the CEO, ensuring messaging was personal, impactful, and aligned with organizational goals.

  • Crafted grant proposals and persuasive copy for channels, successfully securing multi-million dollars in funding.

Education:

University of Kentucky | Lexington, Kentucky
Bachelor of Arts: Integrated Strategic Communication, Magna Cum Laude
Minor: International Studies,
Focus: Public Relations

Study Abroad:

Universitat Autònoma de Barcelona | Barcelona, Spain
International Studies Program | Spring Semester 2020

Arcadia University | London, England
International Studies Program | Summer Semester 2018

Skills:

  • Adobe Creative Suite

    • Photoshop

    • Premiere

    • Illustrator

  • Adobe Marketo Engage

  • Canva

  • Google Analytics

  • Jasper AI

  • SEO - SEMRush

  • Shopify

  • Squarespace (HTML proficiency)