Work Examples
Navigate through my portfolio with the links below.
- Social Media - By the Numbers
- Digital Marketing Campaigns - Travel
- Digital Marketing Campaign - Peninsula Paris
- Social Media Campaign - Bowie House, Auberge Resorts Collection FAM Trip
- Digital Marketing Campaign - New Hotel Openings
- Digital Marketing Campaign - Cruise Sale
- Email and Print Campaign - Real Estate Listing
- Marketing Materials - Cava
- Marketing Materials - Life Insight
- Copy - Article for The Carter Center
Social Media - By the Numbers
Cadence Social Media:
Instagram
Follower Growth: 160% increase in social followers
Engagement Rate: 15% average, a 2,961% increase
LinkedIn
Follower Growth: 98% increase in social followers
Engagement Rate: 7.3%
Explore these links for digital marketing campaigns showcasing luxury hotels and cruises, or scroll down for a breakdown of some of my top picks!
Cadence Travel Digital Marketing Campaign - The Peninsula Paris
Objective: Digital marketing campaign to increase property awareness amongst the Cadence independent travel advisor and attract new booking amongst their clients.
Strategy: Landing Page, Email, Social Media
Results:
Landing Page: 1,547 Page Views
Email: 11K+ Delivered, 45.8% Open Rate, 1.2% Click-through Rate
Social Media: Instagram- 11,110 Organic Reach, 10,430 Paid Reach, 1,171 External Link Visits
Cadence Travel - Social Media for Bowie House, Auberge Resorts Collection FAM Trip
Objective: Attend familiarization trip and create social media campaign to spread awareness of the opening of Bowie House, Auberge Resorts Collection.
Strategy: Social Media
Results:
Reels: 4K+ Reach, 5.5K+ Views, 250+ Engagements
Story Series: 3.5K+ Reach, 100+ Engagements
Instagram Story Series
Instagram Reels: 1. Bowie House 2. Fort Worth, TX
Cadence Travel Luxe List Campaign
Objective: Annual campaign for the top hotel openings on Cadence’s radar to promote to internal stakeholders, independent travel advisors, and leisure/business travel clients.
Strategy: Landing Page, Email, Social Media
Results:
Landing Page: 994 Page Views
Email: 13K+ Delivered, 47.6% Open Rate, 4.1% Click-through Rate
Social Media: Instagram- 2,121 Reach, 12 Organic External Link Clicks
Cadence Travel Cruise Sale
Objective: Bi-annual campaign to support cruise partners and increase cruise bookings for our clients by offering exclusive promotions.
Strategy: Landing Page, Email, Social Media
‘25 Winter Cruise Sale Results:
Landing Page: 397 Page Views (went live 2/1/25)
Email: 14K+ Delivered, 42.4% Open Rate, 2.3% Click-through Rate
Real Estate Promotional Campaign
Objective: Increase awareness of open house/home for sale.
Strategy: Email and Printed Brochure
Printed Brochure #1
Printed Brochure #2
Marketing Materials - Cava
Cava Brand Guide
Website
Social Media Feed and Content
Marketing Materials - Life Insight Therapy Collective
Email - Digital Invitation for Grand Opening Event
Tri-fold Brochure
